There is a host of things I have been thinking on that could make worthwhile writing topics. As I am at work I will write about words. You read that correctly; I will write words about words. More to the kernel of my intention, I will write about the danger of words.
I regularly contribute to the development of internal communications for my company. It can be, and usually is, a more daunting task than all involved initially perceive. When describing a process in which various departments, business units, and operations participate, it can be difficult to find the correct phrase that will relay correct and sufficient meaning. A "simple" task or series of tasks is not always simply described. (For that matter, a "simple" idea is not always simply tasked.) Take a process to win work for a company. What words could be used to describe the overall process? What words could be used to describe the phases?
I find within a company that essentially provides one service, engineering, the words used to describe why it is done and how it is done are a vague and neglected heap. I don't really know if there is an opportunity to assign blame. I see similar vague and neglected heaps of words in various groupings of people. I suspect the overly applied phrase; "Its human nature." has application here. Considering I am writing blog posts in an effort to refine my ability to compose words as an individual it is permissible to think that people do not compose words in groups with inherent success. Consider the following word
Context - the parts of a written or spoken statement that precede or follow a specific word or passage, usually influencing its meaning or effect
I can use the same word in two different phrases and greatly influence its interpretation. Popular words in the moment especially end up placed in this scenario. Consider the words, Big Data or Integrated Marketing Communications. I have read various articles that lay out conflicting context around both sets of words. I tend to think this conflict is derived from individual perspectives and group perspectives, in particular closely acquainted groups. In any given company of size there are individuals and groups with unique perspectives. Examples are accounting, sales, R&D, and so on.
I have run out of time and steam on this topic. To tie this up: It’s crucial to be aware of words and their meaning to the reader. It’s even more crucial to give proper context to support the words and their meaning.